Every once and a while you come across a functionality on a website that was meant to help, but just really poorly implemented. Tonight I found one of those while attempting to order my dinner.
I was clicking through their online ordering menu deciding what I felt like eating. I was thinking a pizza would sound good. The problem was that every time I clicked on the “gourmet pizzas” category in the left-hand navigation menu, I would get the menu page for “Salads and more”.
When I called the store, it turns out that the breaker on their pizza ovens was blown, and they are unable to make pizzas right now. Because of this, they had disabled option on the website. Aha! Everything made sense.
This was a bad user experience during the ordering process.
It would have been much better to link the “Gourmet Pizzas” menu to a notice page telling the user that they were unable to make pizzas this evening, and apologizing for the inconvenience.
NOTE: Removing the link from the menu would have been a bad choice, and it would leave the user just as confused. “Where’d the pizzas go?!”