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Twitter Analytics Now Available to Everyone

As a fan of Twitter, and of data, today is a good day.  Twitter’s analytics tool, which had previously only shown some data to regular (read: not advertisers) users of it’s service, has opened it’s full set of reports up.

In addition to statistics about your followers, which has been available for some time, you now get access to analytics for every tweet you’ve sent, including:

  • The number of times your tweet as appeared in someone’s Twitter feed.
  • The number of engagements (opens, favorites, replies, hashtag tickets, retweets, etc.) that the tweet has received
  • The engagement rate (as a percentage) of the tweet

Screenshot from Twitter Analytics showing impression and engagement rates on every tweet.

You also get a summary of the engagement that all of your tweets has had over the past 28 days, compared to the previous 28-day period.

Twitter Analytics 28-Day Summary

If you want to get started looking at your stats, visit:

https://analytics.twitter.com/

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